When Commas Aren’t Commas

by Alan Eggleston

Possibly the most misunderstood punctuation mark is the comma. I have seen it used, misused, abused, and confused over the years by all levels of writers – and, presumably, editors. But imagine the case of the Official Corporate Comma added on the approval route by General Counsel.

For years, this particular corporate general counsel reviewed every last page of content that might see the outside light of day. He was the final stop after everyone else in the corporation reviewed it. Copy would come back to our writers full of all kinds of changes – claims from Marketing, refinements in claims from R&D, remarks from Sales, and on and on. General Counsel always seemed to add commas. We would often negotiate language changes with various groups, but we knew the placement of a comma could make or break a legal statement, so we faithfully adhered to his changes.

One evening I happened to share a table with the General Counsel on a corporate flight to an event. Many things were discussed on the long trip, but in particular, I joked that he often seemed overly generous with commas on corporate copy. He thought a moment, and then responded offhandedly, “Oh, those! That’s how I mark my place when I am interrupted.” Reading copy wasn’t the only thing General Counsel had to do on a busy day, and he must have taken a lot of calls and handled a lot of visits, noting his place with a simple curved tick. Here we were printing them all!

Admittedly, most of his commas were fine, and his tick marks were usually placed at sensible places – at phrases or in series or other places where it was plausible to place a comma. But once in a while you would see a comma placement and scratch your head, “What was he thinking?”

It pays to question even attorneys on their editing to decipher when commas really are commas.

Web Editors Authors Share Their Views on Quality Content

Webcontentblog regularly explores quality content, and recently its web editor, Web Editors blog contributor Gazalla Gaya, asked four of our other authors what they consider to be “high quality content.”

“All of them have spent their careers creating high quality content,” says Gazalla, explaining why she asked for their thoughts. Like Gazalla, Alan Eggleston, Jennifer Ford, Alison Lueders, and Anne Moreau are regular contributors to this Web Editors blog, “a blog that has some great tips on creating and editing quality content, seo and current trends in the web editing field.”

Some of Gazalla’s other Webcontentblog articles on content include, “7 Resources that Accurately Predict the Best Content for Your Audience,” “Top 3 Content Mistakes that Cost You Valuable Conversions,” and ” How to Optimize Your Content for Social Media.”

What do you think makes high quality content? As a web editor, what struggles do you fight to maintain quality on your website or blog?

Web Editor: Alan Eggleston

Editor in Geek?
By Alan Eggleston

Do you have to be a geek to be a good web editor? I don’t think it’s in the job description, and in many cases it’s probably more important to be a good editor than to be a good geek, but it was being good at being a geek that got me a shot at working on the Web. So I’m going to say, if you want to be a Web editor, you should consider whether you’re also a geek.

I’ve been a web editor since 1995, when my supervisor at the corporate publications office realized I was a geek playing around on the Internet and asked me to tackle the company’s first website. I then found myself advising the company’s affiliates on their websites, and when the company put together a department for global online communications, I became its web editor. A year later, I was invited to join a new e-commerce team as web editor to help develop a new online model for the company. In 2001, a week and a half before 9/11, I left the corporate world and became a freelance web editor, which I continue doing to this day. I love editing and as a geek, I love Web editing.

Not all web editors need to be geeks, but as web editor it helps to have played around with various browsers, html editors and WYSIWYG programs, content management systems, CSS attributes, and mobile apps. It’s also useful to be familiar with Web design concepts, mobile conversion, and know the difference between jpgs, gifs, and tiffs, and be able to work with Web video and audio. While you’re at it, it will help your cause to know about search engine optimization (SEO) and site analytics, although not absolutely necessary. All this you may learn through experience, although much of it you can learn through Internet searches. I was fortunate enough to be curious and learn it on my own – a sure sign of being a geek.

My next article: Why SEO Matters

As a web editor with a lot of experience in search engine optimization, I’ve noticed it’s an area a lot of other web editors don’t understand. I recently ran a series on my own blog on SEO Basics for Web Editors, and I hope to bring some of that knowledge to your aid in this blog as well. Up next in my first article will be, “Why SEO Matters.” Join me!