By Cathy Hodson
One of the most challenging aspects of being a website owner/administrator is being able to deliver content across myriad platforms, the multiple versions of those platforms, in addition to multiple devices and their various operating systems. A burgeoning (some might say exploding) segment of website traffic now comes from the mobile market.
Did you know that nearly half of American adults own a smartphone? According to a March 1 Pew Internet Report, 46 percent of American adults “are smartphone owners as of February 2012, an increase of 11 percentage points over the 35 percent of Americans who owned a smartphone last May.”
The report goes on to say that “Two in five adults (41 percent) own a cell phone that is not a smartphone, meaning that smartphone owners are now more prevalent within the overall population than owners of more basic mobile phones.”
And it’s only going to keep increasing. Is your website ready to handle this mobile customer? Do you know how much of your web traffic comes from mobile devices? Is your website mobile-enabled or even mobile friendly? If you have ever tried accessing a regularly configured website on your cell phone, you know how difficult it can be – the type is way too small, and if you expand the view so the type appears larger, you have to scroll in every direction just to see and read everything.
The mobile market is being spurred on by the advent of QR (quick response) codes, a stamp-sized code that smartphone owners can scan with their phones for more information about something. These codes will drive more mobile traffic to our websites. Being able to give our visitors information they seek quickly and in a mobile friendly format will help to boost your helpfulness to your customers.
Mobile is here to stay. Are you?