5 Tips for Breaking into Freelance Web Content Writing

The good news for freelance web content writers is that today’s market is full of opportunity. Current opportunities include but are not limited to:

  • Seo copywriting
  • Writing articles
  • Writing whitepapers
  • Writing for corporate blogs
  • Writing eBooks
  • Creating content for email newsletters and
  • Managing discussion forums and groups.

Every day, companies are spending billions of dollars creating content for several reasons:

  1. According to Google’s 2011 seo algorithm updates, search engines reward fresh content with a higher ranking. On the other hand, static sites are penalized with lower rankings.
  2. Social Media has grown to become an absolutely essential marketing tool for business. Companies need to constantly churn out new content to attract their audience via social media.
  3. Web visitors like to see fresh content. Site owners constantly need to attract traffic to their sites and will invest in paying writers to produce new material.

The secret to breaking into today’s freelance web content writing market is to build an awesome portfolio online. Drive traffic to your site through social media and by ensuring that your content is search engine friendly. In the long run, these measures will get your work noticed and prospective clients will approach you.

Here are some surefire ways to instantly break into today’s freelance web content writing market and earn some money in the process:

1. Blogging

Blogging is an excellent way to build up your portfolio and hone your writing skills. The key to learning how to become a blogger is to start blogging! It’s really that simple. The advantages of blogs as a small business are very low start-up and operational costs. The only real cost is the blogger’s time.

I think that blogging is primarily a great way to showcase your writing skills. However, if you are blogging for profit then your biggest challenge will lie in creating a large enough audience to support your business.

The two most common ways to earn money from your blog are:

  1. Ads
    Blog networks such as Goggle’s Adsense make it easy to add advertising to a blog site. However, only the top sites in terms of traffic generate more than a few dollars per day.
  2. Affiliate Marketing
    Most ecommerce sites have affiliate programs, and they are easy to use. For example, The Amazon Affiliate Program rewards sites that sell Amazon products.

2. Write for Squidoo and EHow.com

  1. Squidoo is a user-generated website which uses the concept of a lens. Seth Godin was the founder and developer of the concept. Lenses are much like blog posts, except that they are created around a single subject. The writers who create lenses are called “lensmasters”.
    The site allows content creators to earn revenue from referral links to sites like Amazon.com and Ebay. The site also employs a unique revenue share: 50% of all revenue goes to the lensmasters. Squidoo and its lenses rely on advertising and affiliate links to create revenue. Again, Squidoo is a good site for building up your portfolio online.
  2. EHow.com is an easy site to begin your content writing. This site is good to build a portfolio to show clients samples of your work. Search engines give a good ranking to ehow. It may not be the top site for earning solely through your writing but it is definitely a great starting point.

3. Freelance Broker Sites

These sites connect freelance writers to different markets that require their skills. The membership process is simple. You register and often pay a small fee. Once you are registered, you can browse through all the active projects and bid on the ones that interest you. These websites make a small commission on all projects that are awarded. The buyer is billed directly. Elance, oDesk, iFreelance and GoFreelance are a few examples of freelance-bidding sites.

4. The Problogger Job Board

Problogger has tremendous writing opportunities for first time content writers as well as experienced copywriters, article writers and bloggers. Problogger has built up an enormous reputation on the internet. The owner Daniel Rowse was showcased in Business Week’s ‘How Top bloggers Make Money’. The site has an Alexa ranking of 2,000. They currently charge $50 per posting to avoid spammers and low bidders.

5. Freelance Switch Job Board

You can sign up for free at the Freelance Switch Job Board. You need to pay a $7 monthly subscription fee if you want to apply for any of the advertised positions. A good percentage of the opportunities are web design and web development related. The writing gigs are mostly IT, marketing or social media related. If you are comfortable writing for these niches then the Freelance Switch is definitely the site for you.

Where do you look for freelance opportunities? Please share your thoughts and ideas.

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