According to a May 31 Pew Internet Report, “As of February 2012, some 15% of online adults use Twitter, and 8% do so on a typical day. Overall Twitter adoption remains steady, as the 15% of online adults who use Twitter is similar to the 13% of such adults who did so in May 2011. At the same time, the proportion of online adults who use Twitter on a typical day has doubled since May 2011 and has quadrupled since late 2010—at that point just 2% of online adults used Twitter on a typical day. The rise of smartphones might account for some of the uptick in usage because smartphone users are particularly likely to be using Twitter.”
It’s interesting that the growth is attributed to smartphone use. For individuals posting to Twitter, that makes sense. But for organizations, you would think staff would still be tied to computers, laptops, or tablets, unless they are tweeting remotely from a conference, tradeshow or event of some kind. It would be interesting to see what percentage of staff tweeting is done by smartphone vs. traditional avenues.
How much of your audience is on Twitter? How often do you tweet to your audience – daily, weekly, when news happens? Is it as useful a tool as Facebook or other social media for your organization? Are you seeing the kind of follower growth that is listed above? Most of all, do you and your audience typically access Twitter via smartphone? Please reply in the comments.