Web Editors: Are You More Creative or More Productive?

Does your role as web editor demand more creativity or more productivity? Many of us come from a writing background and many web editors still write as part of our duties and most of us edit content at some point. In addition, part of our skill set requires a certain attention to design. And we are continually challenged to find imaginative ways to be flexible and cooperative in our daily challenges. So creativity would seem to be an important part of our daily work. It’s interesting, then, that a recent survey by Adobe found that 80% of UK creatives felt pressured to be more productive than creative, according to MacVideo online. “Three quarters of people (78%) surveyed by Adobe think that creativity is key to driving economic growth, but a massive 80% feel that there is increasing pressure to be more productive rather than creative,” said the article. It also contains a bevy of other interesting results gathered from the survey.

Do you feel pressure to be more productive than creative? How does that affect your ability to meet the requirements of your work?

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2 thoughts on “Web Editors: Are You More Creative or More Productive?

  1. “Three quarters of people (78%) surveyed by Adobe think that creativity is key to driving economic growth, but a massive 80% feel that there is increasing pressure to be more productive rather than creative”

    In other words, 80% of people would rather sit around being non-productive awaiting the muse to strike than get stuff done. Lovely for those being “creative” buit a bit of a pain for anyone trying to run a business who has to fund the time while they wait.

    To be fair, it is a difficult balance – you can’t create stuff in the same way you manufacture things but I’ve worked with delicate little dears who think we should all wait for them to come up with something and then applaud it no matter how hopeless it it. I’ve also worked with people who aren’t “creative’s” who are in fact incredibly creative as part of the job but know sometimes you have to get on and do stuff.

    • Hi Phil. I’m sorry you’re taking that interpretation. The way I look at it is as a web editor who needs to exercise creativity to write and edit, make design suggestions and decisions, come up with alternatives for programming challenges, create new opportunities for marketers and PR managers, and find solutions for clients, both big and small. Those all take creativity and, often ingenuity. Some of them take being in a dream state, but most take energy and drive. However, when resources are pulled away and placed on other projects, it forces us and our teams to spend more time on the more mundane tasks – being more productive instead of being more creative. And when budgets are tightened, sometimes we’re forced to do more with less, which can require creativity but also forces more productivity.

      I don’t know anyone who is at the web editor level who looks for more time sitting around being non-productive, or at least no more so than any other work group. Most of us have direct responsibilities over online publications or websites or blogs or other online presenceses that keep our minds too busy to act like “delicate little dears.”

      Are there creatives in the business who think a little highly of their own prerogatives? Sure. In every field and endeavor you’ll find them, actually. But you don’t give our readers much credit if you think that’s the standard caricature of our profession. I simply don’t see it.

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