Does your role as web editor demand more creativity or more productivity? Many of us come from a writing background and many web editors still write as part of our duties and most of us edit content at some point. In addition, part of our skill set requires a certain attention to design. And we are continually challenged to find imaginative ways to be flexible and cooperative in our daily challenges. So creativity would seem to be an important part of our daily work. It’s interesting, then, that a recent survey by Adobe found that 80% of UK creatives felt pressured to be more productive than creative, according to MacVideo online. “Three quarters of people (78%) surveyed by Adobe think that creativity is key to driving economic growth, but a massive 80% feel that there is increasing pressure to be more productive rather than creative,” said the article. It also contains a bevy of other interesting results gathered from the survey.
Do you feel pressure to be more productive than creative? How does that affect your ability to meet the requirements of your work?