For those in the US, today is Thanksgiving, so I will keep it short. In keeping with the spirit of the day, I’d simply ask, “What are you – as a web editor – thankful for?” I’ll start.
It goes without saying, but I’ll say it anyway: I am thankful for the opportunity to blog for this Web Editors group. I found a wonderful community of like-minded folks from whom I have learned so much. Whether it’s Alan Eggleston updating us on SEO and Google algorithms, or Gazalla Gaya describing quality content, or Anne Moreau explaining analytics, I never fail to learn something relevant and actionable.
Beyond that, I am thankful to re-learn the lesson that the online world is a wonderful complement to – not substitute for – engaging in the “real” world. I love my laptop. I can read, write, edit, explore, research, view, get updates, and more – without ever leaving my office. But even with a website, a Facebook page and monthly newsletters to clients, I still found more clients more quickly when I met people in person (or at least Skyped with them!)
I may identify prospects online through LinkedIn or Facebook. I may research them online to see what we have in common. I may initiate contact with them online. But in the end, meeting them in person usually seals the deal. Not always – but often enough to make me adjust my approach in 2013.
What are you, as a web editor, thankful for this year? A new tool that makes your life easier? New people? New ideas or frameworks? Please share it here.
I wish all our US-based folks a Happy Thanksgiving!